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Recently, the naming rights for the Cincinnati streetcar have been in discussions by our city government as a new revenue source. The following is an opinion and concept that I previously submitted to the city. This blog is written to put my two cent in on the conversation. The Cincinnati Streetcar name should reflect the city's heritage first. Sponsoring business(es) should play a secondary "Sponsored by:" roll. A few examples that come to mind are Fount...

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Florence, Italy was the home to the Renaissance period in art. Out of this time came many Tuscan masterpieces in art and architecture. For our Northern Kentucky "Florence" there is bit of a Renaissance happening too. My artistic contribution was this icon representing a redeveloped shopping destination on Mall Road. As the property's stuctures were being brought current from a mid 80s facade, I felt that a geometric, simple look would suite it best. To me,...

Posted by on in General
Logos are interesting. They rest on a business card or hang on the wall for years without notice. Then, like a powder-blue tuxedo at a black-tie event - the spotlight hits them and it's time for a change. If your company is ready to make that move, right now is a great time to do it. Friedrich Advertising is offering a free logo design package to Greater Cincinnati businesses, if you act before April 15, 2015. No clip art here. See logo samples. This ...

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Pixels and postal might both have a place in your customer's mailbox. Any media manager will tell you that a balance of carefully selected advertising venues is key to reaching a greater audience and obtaining the desired results. Sadly though, most then illustrate reasons why your business should put all of its budget into their most favored media or outlet. In a way, the same is true for online and social media. Today's business and consumer audienc...

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This is a recent logo project for a Cincinnati plumbing contractor. The following is an illustration of the thought that was put into creating the logo: Subliminal cues from bright green and blue in the color palette suggest cleanliness and positivity. Motion is added to the graphic with the outer edges creating a swirling effect (what every homeowner wants to see when a plumber visits). Finally, retro 1950's type styling suggests the longevity that this f...